In today’s world older children share memes hoping they would go viral, the youngest swipe through screens with the speed of a professional, and even the family dog has an Instagram account. Digital culture undoubtedly occupies an important place in the lives of our children. But while they enjoy the immediacy of GIFs, cute filters and videos that last just a few seconds, a fundamental question arises: what of all this has the potential to be remembered? In a world where everything seems to disappear in the blink of an eye, what can we offer them that will truly represent them and last beyond the next trend?
It is here that personalised stories take the centre stage, taking children beyond the immediacy of digital culture, and giving them a deeper, more creative and lasting experience. Instead of just consuming massive and standardised content, they now have the opportunity to immerse themselves in a story that authentically represents them, reflecting their essence in a unique way.
From memes to life lessons
We all have seen a child replicate the latest viral phenomena or do a fashionable dance with dexterity. The youngest are more connected than ever, immersed in trends that dominate the network. However, in the midst of this sea of 10-second video clips, a fundamental need arises: something that will help them grow, understand the world around them and process their emotions in a meaningful way.
Personalised stories offer a way to achieve this goal. Thanks to them, children stop being passive consumers of content and become protagonists of an adventure that reflects their interests and feelings. While memes and trends simply make them laugh, personalised stories teach them to feel and understand, allowing them to explore great emotions, get to know their identity better and face complex situations from the perspective of a character who looks exactly like them. This is not just entertainment — it’s empowerment.
Where imagination has no boundaries
One of the most fascinating things about children is their innate ability to mix worlds. They combine stories, games and characters in surprising ways, creating their own universes full of adventures and magic. Personalised stories fit perfectly with this creative mindset, allowing them to see themselves as protagonists in an epic scenario, a space where they can imagine, explore and ideate without limits.
This ability is not only a source of fun, but also a powerful tool for imagining and building their own future. By becoming the protagonists of stories where they make friends with aliens, overcome challenges, express wishes or help those in need, children develop values such as empathy, generosity and, above all, self-confidence. A personalised story tells them: “Your ideas and your dreams matter. They have a place here.” It’s not just about reading, but about co-creating a universe with their own imaginative rules, empowering their creativity and preparing them for a future full of possibilities.
Personalised stories as a social tool
Yes, that’s truth. Books can be social. And that without uploading a single photo to Instagram.
The fact that a personalised story can reflect deep relationships, such as friendship or the bond between siblings, completely transforms the reading experience. These books not only allow the child to be the protagonist, but also invite them to share their emotional journey with others.
Stories become starting points for conversations with parents, friends or classmates. Imagine a child talking to their friends about the adventures they lived in the story or discussing the lessons learned with their teacher. This way, personalised stories become a valuable tool to promote social dialogue, strengthen family ties and create emotional bonds with peers.
A pause in a hyper-connected world
Technology is not a problem; it is present, it is fun and it is essential for children’s learning and communication. Through it, they explore, connect and enjoy. However, in the midst of this constant flow of information, personalised stories offer something rare and valuable: a purposeful pause.
These books are a space to disconnect from the infinite scroll, a refuge where the child can stop, reflect and see themselves from a new perspective. In a world that is changing rapidly and where moments are diluted in digital immediacy, these stories remind them of something essential: you matter. Your story deserves to be told and it won’t disappear in 24 hours.
The Magic of Materlu
At Materlu, we are convinced that every child deserves to see their imagination reflected in a book. That’s why our personalised stories merge the classic narrative with the unique personality of each child, whether they dream of unicorns, astronauts, volcanoes or just enjoy being the older brother.
We live surrounded by content, but not all content has the same impact. The stories that endure, that shape, that awaken the imagination… those are the ones we remember. And when that story includes the name of your son or daughter, it becomes much more than a book — it becomes an extension of who he or she is.
They can continue to enjoy videos, trending dances and laughter. But when the digital fun is over, hand your child a book where the real protagonist is in front of them, ready to start their own adventure.
Conclusion
We often think of childhood as a sequence of moments: the first steps, the first day of school, the first time they write their name. But what about the first time a child feels validated through a story? The first time they see their ideas, emotions and even their little quirks reflected on the pages of a book? That, too, is a moment that remains, silent but profoundly transformative.
In our hyper-connected world, children have access to more information than ever before. They slide between opinions, images and expectations at a speed that, many times, their minds still cannot fully process. Although technology offers great benefits, it often encourages comparison more than creativity. Personalised stories, on the other hand, go in the opposite direction: they invite them to take ownership of the story, to feel proud of who they are and to recognise the incredible potential they have inside.
At Materlu, we don’t just give children something to read — we offer them something to remember. A refuge where they can express themselves, a platform to dream, a story that grows with them and, above all, believes in what they are capable of.
Because digital trends come and go. But a child who sees themselves reflected as brave, kind, curious or witty on the pages of a book… that’s not a trend. That is the beginning of a love for reading, the awakening of imagination and the development of self-confidence.